TRF Launches 2017 Hay Drive with $50,000 Matching Gift Challenge
The Thoroughbred Retirement Foundation (TRF) has secured a $50,000 matching gift challenge from the Geoffrey Hughes Foundation (GHF) to launch its 2017 Hay Drive. The GHF will match every gift received by the TRF up to $50,000 for its Hay Drive campaign which launches September 11, 2017.
The TRF’s goal for the 2017 Hay Drive is $300,000 to cover the cost of hay for the close to 800 horses in its care throughout the winter of 2017-2018.
“We are extremely grateful to the Geoffrey Hughes Foundation. This generous challenge gift and vote of confidence will inspire donors especially those who wish to double the impact of their gift.” said Diana Pikulski National Director of Major Giving for TRF. “It will go a long way towards helping us meet our overall need and goal.”
The TRF Hay Drive, in its eight consecutive year, is one of the most important campaigns for the organization which is entering its 35th year of providing rehabilitation, retraining and retirement for Thoroughbreds no longer able to race. The campaign will be conducted by direct mail, email and social media as well as one-on-one donation requests.
“Hay is one of our largest horse care expenses and the most important element of a horse’s diet, especially in the winter.” added Jennifer Stevens, Development Director of the TRF. “The matching gift gets our critical campaign off to a great start.“
The Geoffrey C. Hughes Foundation, was established in 1991 and focuses on causes that were important to Mr. Hughes in his lifetime.
“Mr. Hughes loved Thoroughbreds and was a successful breeder in Kentucky. He kept his mares at Winter Quarter Farm in Lexington.” explained Pikulski. “Everyone who knew him personally remarks that good treatment for all thoroughbreds was one of his priorities.”