Expanding Brand Awareness while Generating Donations to the TRF Horses

Saratoga Springs, N.Y. (December 12, 2019) Today, the Thoroughbred Retirement Foundation (TRF) announced a new partnership to increase awareness of their work on behalf of retired racehorses across the United States, especially through their nationally recognized TRF Second Chances Programs. Old Smoke Clothing will introduce a new line of TRF branded apparel including its popular slogan “Saving Horses. Saving Lives.” To underscore the company’s commitment to the mission of the TRF, Old Smoke will donate 10 percent of proceeds from all sales of TRF apparel to the Thoroughbred Retirement Foundation.

Old Smoke Clothing, Co-founder Kurt Rossner emphasized, “It is extremely important to our team at Old Smoke Clothing to partner with such an incredible organization that gives back to the sport we love. We hope our products can help spread the word of the great work that TRF is doing every day!”

“The partnership with Old Smoke is a win-win for the horses of the TRF,” said Kim Weir, TRF Director of Major Gifts and Planned Giving. “We are excited about the increased visibility that Old Smoke will provide for our organization. Its broad audience of Thoroughbred racing fans and active presence across the racing industry will bring even greater prominence to the work done by the TRF. We are also grateful for the generous commitment of the Old Smoke team to donate proceeds from TRF apparel sales. These contributions will directly impact our work – caring for the horses whose racing careers have ended.”

Over the coming months, the TRF will share information with the Old Smoke community about the organization’s history, mission, horses and innovative Second Chances Program through the company’s “Dark Tuesday” Blog.

TRF Apparel is available on the Old Smoke website through their partners page: www.oldsmokeclothing.com/trf and also available through the TRF Online Shop https://www.trfinc.org/product/trf-apparel-by-old-smoke/

About Old Smoke Clothing: Combining our love for the sport of thoroughbred racing with a thoughtful nod to its rich traditions and pageantry is at the core of our vision. We relish the opportunity to share these inspirations, not only through the designs of our products, but also through an engaging online forum. Through these platforms, we plan to share the fascinating stories of thoroughbred racing’s glorious past and its vibrant role in today’s sporting lifestyle which has captivated our attention for years. Our company is based in Saaratoga Springs and even the company name is a homage to the game, as it recognizes John “Old Smoke” Morrissey, the founding father of thoroughbred racing at Saratoga.

In collaboration with top designers and artists, we have developed what we feel is an innovate line of high quality products that are rooted in the iconic symbols of racing and the racetrack experience.

For more information visit: www.oldsmokeclothing.com 

About the TRF: Founded in 1983, the Thoroughbred Retirement Foundation is a national organization devoted to saving Thoroughbred horses no longer able to compete at the racetrack from possible neglect, abuse, and slaughter. As the oldest Thoroughbred rescue in the country, the TRF provides sanctuary to retired Thoroughbreds throughout their lifetime.

Best known for its pioneering TRF Second Chances program, the organization provides incarcerated individuals with vocational training through its accredited equine care and stable management program. At seven correctional facilities across the country this program offers second careers to its horses and a second chance at life for inmates upon release from prison.

TRF cares for 600 rescued and retired Thoroughbreds at Second Chances prison farms and Sanctuary Farms across the country. The organization is funded entirely by private donations. The TRF’s national headquarters is in Saratoga Springs, New York and the organization is accredited by Thoroughbred Aftercare Alliance and has a Platinum rating with Guide Star.

For more information visit: https://www.trfinc.org/

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