Photo Credit Mary Lou Doyle
Horse Bitscuits on Sale Now: Lazy Dog Cookie Co, Chewy.com, and retailers everywhere!
Photo Credit Mary Lou Doyle

Friday, January 20, 2023                                                        

Contact: 

Kim Weir, Thoroughbred Retirement Foundation, kim@trfinc.org M. 703 939 5052

Keith Augustine, Lazy Dog Cookie Co., keith@lazydogcookies.com M. 518 309 3732

For Immediate Release:   

SARATOGA-BASED LAZY DOG COOKIE COMPANY LAUNCHES NEW PRODUCT “HORSE BITSCUITS” TO BENEFIT RETIRED THOROUGHBRED RACEHORSES

Saratoga Springs, NY (January 20, 2023)  – Lazy Dog Cookie Company launched its first horse and pony treat – Horse Bitscuits – on January 1.  Made in the U.S. and formulated with all-natural, sugar-free ingredients, the Cherry Vanilla Peppermint cookie will retail for $8.99 per 14 oz bag with 15% of profits donated by Lazy Dog Cookie Co. to the Thoroughbred Retirement Foundation (TRF).  

Horse Bitscuits are now available for purchase at local Saratoga retailers including Benson’s Pet Supply, Impressions, Cheshire Horse and AgWay. Customers across the United States may purchase Horse Bitscuits online through LazyDogCookieCo.com and on the TRF website and soon on Chewy.com.

“As a company, we have always believed in giving back to the animals we love” said Lazy Dog Cookie Co-Founder, Amy Augustine.  “We first learned of the work of the Thoroughbred Retirement Foundation in 2021 when we attended their annual summer fundraiser in Saratoga. The more we learned about their work, saving horses and changing lives, the more we wanted to get involved. On our first visit to the Saratoga backstretch, we realized that horses like cookies as much as dogs and that’s where it all began.  Today, we are proud to introduce our first-ever horse treat and to support the horses of the TRF with every bag we sell.”

TRF Executive Director, Patricia Stickney, shared “The TRF is immensely grateful to Amy and Keith for including us as a beneficiary of their new product and promoting our mission of saving horses and changing lives.”

Lazy Dog welcomes inquiries from interested retailers and product ambassadors. A Saratoga launch party is planned on March 10th at the Principessa Elena Society. Details will be announced on Lazy Dog and TRF Social Media.

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About Lazy Dog Cookie Co.:  Since 2001 The Lazy Dog Cookie Co. Inc products are made with simple beneficial ingredients that not only make them viciously delicious but are also naturally nutritious. The company’s entire product line is wheat, corn and soy free and Made in the USA. The brand never uses any fillers, preservatives or anything artificial.

For more information: https://www.lazydogcookie.com 

About Thoroughbred Retirement Foundation (TRF): Founded in 1983, the Thoroughbred Retirement Foundation is a national organization devoted to saving Thoroughbred horses no longer able to compete at the racetrack from possible neglect, abuse, and slaughter. As the oldest Thoroughbred rescue in the country, the TRF provides lifelong sanctuary to a herd of 425 retired Thoroughbreds throughout their lifetime. In 2023, we celebrate four decades of Saving Horses and Changing Lives with gratitude for all who have made this possible. 

Best known for its pioneering TRF Second Chances program, the organization provides incarcerated individuals with life-changing vocational training through its accredited equine care and stable management program. At eight correctional facilities across the US, including one juvenile justice facility, this program offers second careers to its horses and a second chance at life for program graduates upon release from prison.  

For more information: https://www.trfinc.org

Lazy Dog Cookie Co